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Creative Industries

China.org.cn, April 21, 2015
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Hunan has created an economic structure that values cultural creative industries as much as other industrial sectors, values artistic innovation as much as scientific and technological innovation, and values the province's cultural environment as much as its economic environment. The province excels in areas including publishing and distribution, leisure and entertainment, cartoon animation, folk arts and cultural relic and museum tourism, which is closely and inseparably tied to government support.

Design fields

Anchored in the province's advanced equipment manufacturing industry base and centered around the region's specialization in industrial development, the creative design industry in Hunan has developed vigorously, fostering growth in the fields of industrial design, software design, architecture and urban planning, advertising and consulting planning. The degree of correlation, permeability and hybridization among the creative design industry and secondary and tertiary industries will be emphasized in the province's future development.

Digital media

Industries such as commercial 3D media, mobile media, mobile multimedia and interactive TV networks have been given priority in the province's development. Major enterprises in these fields are clustered around the National Cyber-Media Industry Development Base in the province's capital city, Changsha.

Digital publishing

The hybridization of scientific and technological information distribution and publishing will be furthered in the province. Moreover, new models of digital content, production and transfer will also be developed, including the digitization of publishing, music, education, printing, mobile platforms, databases, cross-media publishing and on-demand printing.

Cartoon and animation game

Hunan is developing an animation industry that includes original cartoon production, film and video cartoon production, internet and mobile cartoon and animation production, cartoon stage play production and cartoon software production to enrich forms of expression, promote cultural industry development, expand cultural transmission and advance the upgrading of China's traditional industrial structure.

Creative development zones

In order to honor the principle of combining local characteristics with industrial specialization, cultural creative industrial parks and special development zones will be constructed in the province. These include the Hunan Cultural Creative Industrial Park, Central-South National Digital Publishing Base and Golden Eagle Film-Video Cultural City.

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